Marketing
HELP with Book MARKETING
Self-publishing authors don't have to go it alone. Book marketing has endless opportunities, so many that it is impossible to tackle them all. Our solution? We break the most accessible marketing strategies into four categories, and suggest you pick and choose from them, as your budget allows. Remember, there is a lot you can do YOURSELF on social media AT NO COST. We can teach you how to do that effectively, as well as suggesting ideas unique ways to sell your unique book.
Foundation
A solid plan is the foundation of successful book marketing. We help you to create a marketing plan and design professional business identity materials that will launch your plan into action.
Identity materials
Business cards
Bookmarks
Postcards
Marketing copy (write or edit)
Book description & author bio
MARKETING CONSULTING
Create a marketing plan that fits your budget
Explore appropriate marketing strategies
Social Media Profile assessment
Finding Your Ideal Reader worksheet
Marketing calendar
Platform
Modern book marketing is about you, the author, as a “brand.” Build a platform to capture readers’ interest, show them who you are, and win their loyalty. Create a social presence, and book sales follow.
Platform services
Set Up Author Facebook Page
Set Up Author Twitter Account
Set Up Amazon Author Page
Set Up Goodreads Author Page
Create Website with Blog
SOCIAL MEDIA TRAINING
Learn how, what, and when to post on social media.
Blogging
Facebook
Twitter
Buzz Builder
We know how to get people talking about your book. We locate reviewers, experts, bloggers, and online groups who care about your book’s subject or genre. We can teach you how to reach out to them, or manage your media campaigns for you.
Buzz Builder Services
NetGalley set up (for eBooks)
Influencer research
Influencer campaign training
Intensive social media campaign
Maintain social media presence
ADVANCE REVIEW COPY (ARC) CAMPAIGN
Get positive reviews, book blurbs, and social media buzz.
Printed book with ARC cover
Distributed to targeted influencers
With personalized pitch letter
Publicity Plus
There are many publicity and advertising opportunities for authors, all designed to get readers or pro book buyers to click on the buy button. We’ll help you to decide which strategies are suitable for your marketing budget.
YouTube video book trailer
Library Thing set up
Kirkus Reviews
Publishers Weekly Select & Booklife
...and more
Book launch press releases
Email marketing account & newsletter blasts
Listings on top eBook promo sites
Facebook targeted advertising
Goodreads targeted advertising
“I was really impressed with their simple approach. They only do what you need them to do, and they don’t try to push an expensive plan on you if you don’t need it.”